If you’re developing an automated advice or guidance model, find out more about some of the firms we’ve previously supported and how Innovation Pathways can support you.
Innovation Pathways supports firms that are developing automated advice and guidance models across a range of sectors. These include incumbent banks and insurers, as well as challenger firms that are new to the market. It incorporates the Advice Unit and Direct Support into one service, improving our ability to support firms. This includes:
- helping businesses to understand our regulatory regime
- supporting firms serving gaps in the advice market, identified by the Financial Advice Market Review
We continue to provide regulatory feedback to firms developing automated models to deliver lower cost advice and guidance to consumers.
Apply to Innovation Pathways
If you’re developing an automated model, read our existing rules and guidance[2] to check whether your question has been covered.
See how to apply to Innovation Pathways[3] and our online application form.
Firms we’ve supported
We’ve supported a range of firms that are developing advice and guidance models, including:
Investing
| Bridgeweave Ltd | A model that uses artificial intelligence, machine learning and cognitive profiles to provide personalised insights for individual investors, investment advisors and portfolio managers. |
| Finley AI | A model that uses AI to provide voice-powered financial and pension guidance. The guidance will help consumers understand pensions and basic financial planning topics through conversational voice or message chat. |
| HSBC UK | An automated online advice service that offers consumers regulated advice for a fixed advice fee. |
| Koumene | Koumene uses artificial intelligence to help investors generate competitive returns from ethical investment while providing financial support to NGOs. |
| Lloyds Bank | Will provide direct-to-customer digital investment advice. |
| Nationwide | Automated solution providing investment advice. |
| Nutmeg Saving & Investment Ltd | Developing new distribution channels to increase access to the firm’s existing investment management service. |
| National Westminster Bank Plc | An automated online advice service that offers consumers regulated advice for a fixed advice fee. |
| Santander | An automated online advice service that offers consumers regulated advice for a fixed fee. Features a chat-bot with gamified elements. |
Insurance
| Bello | Automated life insurance guidance model that is smart and simple. |
| Coverbrain | Developing a platform to provide consumers with personalised digital advice for life insurance, critical illness insurance and income protection products. |
Debt
| Angel Advance Limited | Automated platform that provides debt advice to consumers, including money management and financial capability tools. |
| Gregory Pennington Limited, part of the Financial Wellness Group | Developing an automated debt advice model to support retail consumers, including provision of digital financial wellness services. |
Retirement
| HUB Financial Solutions Limited | Will provide direct-to-consumer automated retirement advice service. |
| Smart Pensions | A guided workplace pension proposition, built around the individual, that produces an income in retirement that is both flexible and secure, using behavioural economics. |
| 1825 (part of Standard Life group) | Automated advice proposition generating plans for consumers that are close to retirement. An automated advice engine considers how to meet the needs and aspirations of consumers using their available liquid and illiquid assets. |
Mortgages
| Koodoo | Developing a model to enable automated end-to-end online mortgage journeys. |
| Molo Tech Ltd | Developing a fully digital, direct-to-consumer mortgage lending platform. |
Technology firms
| Advantra Wealth | Developing a b2b digital platform for banks and wealth managers. The model is designed for both end client and financial advisers and incorporates client profiling. This includes wealth planning, risk profiling and financial literacy assessment. |
