Together with the Information Commissioner’s Office (ICO) we have written to UK Finance and the Building Societies Association[1] clarifying that savings providers can inform their customers of the best rates available to them, even where they have objected to direct marketing.
Now we’ve provided this clarification, we expect firms to point customers to the best possible saving deals.
The letter builds on the ICO’s previous guidance and our work to make sure savers get fair value.
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